We wondered if employees read the company newsletter and how they shared that information.
We decided to find out. With donuts.
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the weekly company newsletter to 44 unassuming Walker Sands employees. The email contained uncommon and important information: There were donuts located inside the small conference room we call Hyde Park.
For completing a great first half of the year, Ellen has kindly purchased Glazed & Infused donuts. You can come pick up your donut in Hyde Park. Hurry and get yours while they last!
By the end of the day, we had surveyed every employee.
Here’s what we found...
19 of the 40 employees heard about the donuts from a colleague (47.5%).
The biggest takeaway from this experiment was to never take donuts away. They are the closest thing we have to magic in this world.
Other important takeaways include:
Within 90 minutes, 91% of employees had the information we shared. Whether directly from the newsletter, or by hearing from a friend, the information was effectively spread.
Because roughly half of your employees could first hear about your message from an employee rather than reading it in the newsletter, you must get the point across clearly and succinctly to avoid confusion. If you are announcing highly sharable information such as an acquisition, bonus plan or high-level personnel change through your internal newsletter, leave as little room for interpretation and speculation as possible.
Nobody shared the donut news with more than two people, and when they did it was usually with a neighbor. While news traveled fast in the open office area, employees in New York, San Francisco, and even more remote parts of the Chicago office were left out of the loop. This underscores the need to follow up with people who happen to be working remotely or are based in a satellite office, to ensure that they received the necessary information.
For more findings and insights, download the full Free Donuts data study below.
Give us a call or shoot us an email to check out some examples of how we’ve collected, presented and distributed research data to generate strong business results for our clients. And if you liked this donut journey share it with your friends!